Marketing & Sales Insights

Collection

Reinventing growth: How digital and analytics are completely changing the growth game

A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale.
Article

What Singles Day can tell us about how retail is changing in China

– Singles Day is the largest single-day sales event globally, but new trends are changing what it means inside and outside of China.
Article

Megadeals: How data and analytics can dramatically boost success

– Megadeals are tricky and so rare that companies think there’s not enough data to be useful. But the data isn’t as... scarce as they think.
Article

Commercial excellence: Your path to growth

– The journey to outperforming your peers begins with a clear-eyed view of what matters most.
Article

The next horizon for industrial manufacturing: Adopting disruptive digital technologies in making and delivering

– The key to continued performance and productivity improvement for advanced industrial companies is the use of disruptive technology... in the manufacturing value chain.

Featured publication

Issue

Tech-enabled transformation: The trillion-dollar opportunity for industrials

– Applying digital, analytics, and IoT technologies is worth over a trillion dollars of value for industrial companies. To capture that value, however, industrial companies need to approach their transformations holistically, not in the piecemeal manner that we often see.

What we’re reading

Harvard Business Review

5 Mistakes Companies Make About Growth Mindsets

The Atlantic

Why Paying for Stuff is so Complicated Now

The Conversation

A new study should be the final nail for open-plan offices

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Special collection

Perspectives on personalization @ scale

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

MORE INSIGHTS

Article

How to serve today’s digital traveler

– Travel went digital a long time ago, but the digital customer isn’t standing still.
Article

Growing faster than the market: Three questions the C-suite should ask

– Leaders who are most successful at driving growth in their organizations are deliberate, persistent, and disciplined in the way... they go about it.
Article

Powerful pricing: The next frontier in apparel and fashion advanced analytics

– Leading apparel retailers are embracing advanced analytics and blending intuition with science to price smarter.
Article

Black Friday 2018: Consumers are eager, more digital, and willing to spend

– This annual survey helps companies better understand changing consumer attitudes about Black Friday retail and how shoppers are... planning for the 2018 holiday season.
Article

Commercial excellence in China: Lessons from the top CPG companies

– What does it take for consumer-goods manufacturers to succeed in the fast-growing—and increasingly competitive—Chinese... market? Our latest survey yields some answers.
Article - lapetitemort.info Quarterly

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Report

Measuring the fashion world

– A new survey takes stock of apparel companies’ go-to-market processes. The findings have implications for product design,... development, and delivery.
Article

What really matters in B2B dynamic pricing

– Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it... from the start.
Article

Sales incentives that boost growth

– Not all sales compensation is the same. Structuring incentives using these four building blocks, can improve the bottom line.
Article

Advanced analytics can drive the next wave of growth for transportation and logistics companies

– Even without perfect data, T&L companies can generate sales growth through analytics-based insights. Here’s how it’s... done.
Article

Seven rules to crack the code on revenue synergies in M&A

– Companies pursuing revenue synergies can’t take them for granted. Leaders need a clear grasp of where those synergies lie—and... the persistence to capture them.
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