It all began on April Fools day in 1992. Executives
of Chicago-based Gold Eagle Co. makers of
STA-BIL®
Fuel Stabilizer, brought lawn mower racing to the United States after visiting our friends
with the British Lawn Mower Association in England.
They thought lawn mower racing would
be an interesting product promotion for STA-BIL Fuel Stabilizer. Since then,
the STA-BIL Nationals has grown from one race to
more than 20 STA-BIL Regional
and STA-BIL Mowdown
races across the country.
Click here for more about STA-BIL
or visit Gold Eagle's
web site.
STA-BIL Lawn Mower
Racing:
Still Mowin' and Growin'
By Bruce Kaufman
President, U.S. Lawn Mower Racing Association
This Guest Essay appeared in a September 1998 issue of AutoWeek
magazine
Sponsorships
If you want to build your brand on a national or
regional basis via a proven public relations and promotion program, contact the USLMRA
today at or E-mail sponsor.
Ask for details about becoming a presenting or participating sponsor of the STA-BIL
National Lawn Mower Racing Series.
Also, in 1992 The Dixie Chopper Jet, The World's Fastest Lawn
Mower, was named as the Official Pace Mower. Later, in 1993, the mower was featured on Home
Improvement season finale! The STA-BIL Nationals have been featured in numerous
television news shows and magazines. The 1995 Nationals were featured on Inside
Edition as well as their own 30-minute Prime/Sports Channel TV show. An
estimated 60 million households were reached by the Prime/Sports Channel network.
